Checkbrand: Know Your Digital Ranking And Score

What do you think first when you hear the word digital presence? It’s a brand’s presence on social media or the web.

In 2020, a brand’s reach, it’s digital profile and its stability is judged by how good it stands on digital platforms.

Almost every business today exists on digital platforms, but one question that all of them is curious about is, how to know if their digital presence is valuable or not? To answer this, we need to know what digital ranking is and why is it necessary.

What is digital ranking?

Digital ranking is the website’s position on the different search engines as well as on social media platforms.

The importance of digital ranking lies in the fact that good digital ranking leads to improved web traffic from organic channels. As the business website ranks up for a search query, it will be more noticed and will lead to more engagement. There is definitely direct connection between increased traffic and digital ranking.

Online businesses focus on digital ranking and social media ranking in order to make a better web participation and to develop proper engagement between their business and the customers. There are various factors affecting the digital ranking of a brand and defines the progress or downfall of the business’s online presence.

The following factors are responsible to decide what ranks well on the internet-

• usage of keywords in text elements like meta titles, meta descriptions, text etc.

· time on site and bounce rate

· page traffic, authorship and how up-to-date a page is

· page load time

• number of backlinks
• sitemap and internal linking
• URL structure

These are the primary factors, but yes there are much more along with the above described. In order to maintain a successful digital presence, the businesses must work on these factors.

As we have discussed the tits and bits of digital marketing, we would get you through a major term ‘digital score’. As the name suggests, it is definitely related to digital marketing, social media marketing and overall digital presence.

Why is digital score important?

Having a digital economy is the new normal for businesses these days. But what’s the point of having a digital presence when you cannot calculate where you perform well or where you lost grounds? Your digital score is your business scorecard and it defines the success of your business, where do you need to transform and what else can be improved.

When you speak of trends, you must know the term digital score as it defines why a particular brand or an individual is trending on any social media platform.

Summing up: Knowing the digital score, a business or an individual can keep a check at their capabilities which surely helps them become more competent in the global market.

Why Checkbrand?

Checkrand is the only platform to track your digital ranking, digital presence, social media presence along with a detailed analytical report by which you can measure the parameters of a digital domain.

Whether it’s measuring the brand value, brand score, social media presence, mentions, shares or tweets, the platform uses AI methods to cover all the mentioned aspects for all kinds of businesses, individuals, and brands.

With Checkbrand, you can check social insights for the world’s most impactful brands. It is an Artificial Intelligence based analysis which digs out real-time insights from all social media channels and online media for a brand, person or keyword.

It also analyses the social performance of your communication campaigns with data-driven technology. Checkbrand provides a score on the basis of insights from social media channels & online media.